Cincinnati, Ohio, September 9, 2008 – AssureRx, a personalized medicine company, announced today that it has entered into a strategic relationship with Diamond Healthcare Corporation of Richmond, VA, the nation’s largest privately-held behavioral health and management consulting firm. AssureRx’s personalized medicine platform, based on technology from the Mayo Clinic and Cincinnati Children’s Hospital, helps physicians determine the right drug and right dose for patients suffering from Behavioral Health conditions. The relationship will provide AssureRx with access to Diamond’s extensive managerial and clinical expertise and industry relationships and accelerate AssureRx’s commercial introduction of the first personalized medicine product for the Behavioral Health marketplace.
“At Diamond, we have built our reputation by demonstrating a commitment to providing the highest level of quality service to our patients. In this rapidly changing healthcare environment, we are working even harder to bring high-quality, innovative solutions that can improve clinical and financial outcomes to our hospitals and health systems. Our strategic partnership with AssureRx is completely aligned with these objectives,” said George K. White, President and CEO of Diamond.
“Diamond is an ideal partner for our technology. The company’s depth of expertise and deep understanding of the behavioral health marketplace will help us deliver solutions that are meaningful to patients and economically beneficial to payers and providers,” said Mark Byrne, CEO of AssureRx. “We are also pleased to welcome George White, Diamond’s CEO, as a key addition to our Board.”
Studies of the AssureRx product with several large hospitals are scheduled to be underway in the near future, and the company expects to commence commercial sales early next year.
About AssureRx
AssureRx, LLC, is a personalized medicine company dedicated to helping physicians determine the right drug at the right dose for individual patients suffering from a range of medical conditions. The company was founded in June 2006 to license and commercialize the industry-leading personalized medicine technology of Cincinnati Children’s Hospital and the Mayo Clinic. The proprietary technology is based on pharmacogenetics – the study of the genetic factors that influence an individual’s response to drug treatments – as well as evidence-based medicine and clinical pharmacology. The result is a trusted guide that helps doctors to select the right drug at the right dose right now.
About Diamond Healthcare Corporation
Diamond Healthcare Corporation founded in 1985 is the Nation’s largest, privately held behavioral health management and consulting firm. Diamond provides inpatient, outpatient, residential treatment, EAP and clinical trials services to nearly 100 hospitals in the United States.
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